Marketing & Sales
epub |eng | 1997-08-05 | Author:Ries, Al
COPING WITH CHANGE 151 hood. They usually move to a "more expensive" neighborhood. If they own a Chevrolet, they seldom trade up to a more expensive Chevrolet. They usually move ...
( Category:
Research
August 6,2019 )
mobi, epub |eng | 2016-04-17 | Author:Keith Rosen
After discussing this strategy with one of my clients, she said, “If I add even fifty percent to each activity per day, my day would end at ten in the ...
( Category:
Sales & Selling
August 3,2019 )
mobi |eng | 2014-09-14 | Author:Scott Stratten & Alison Kramer
Chapter 32 Pivot When we looked at pulse, we saw how each interaction between a brand and customer could move the pulse line up or down. There was never a ...
( Category:
Customer Relations
August 3,2019 )
mobi |eng | 2012-04-02 | Author:Gail F Goodman
Figure 6.3 Ilene’s share with a comment as it appeared in her friends’ Feeds Business Check-Ins/Tag a Friend Other socially visible actions include check-ins and tagging people. When someone checks ...
( Category:
Marketing
August 3,2019 )
epub |eng | 2012-05-02 | Author:Ajaz Ahmed & Stefan Olander [Ahmed, Ajaz & Olander, Stefan]
Just because we can do something doesn’t mean we should. Stefan: I have to say, the company-wide memo sounds suspiciously like the analogue ancestor of ‘cc all’. Ajaz: These weren’t ...
( Category:
Marketing
August 3,2019 )
epub |eng | | Author:Cass R. Sunstein
More Extremism, Less Extremism Group polarization is not a social constant. It can be increased or decreased, and even eliminated, by certain features of group members or their situation. First, ...
( Category:
Consumer Behavior
August 3,2019 )
epub |eng | 2013-02-15 | Author:Bill Cates [Cates, Bill]
PRESENT YOURSELF AS A SPECIALIST Who gets paid more in our society—generalists or specialists? In his book Telephone Sales for Dummies, Dirk Zeller makes this powerful observation, “One of the ...
( Category:
Marketing
August 3,2019 )
epub |eng | 2013-04-25 | Author:Sean D'Souza [D'Souza, Sean]
At no point has the customer said NO to the offering. Uh, huh! They could have said NO, and that would be that. But that’s not that. They’re not saying ...
( Category:
Marketing
August 2,2019 )
epub |eng | 2019-01-02 | Author:Keith Coleman [Coleman, Keith]
The example we mentioned about human flesh comprises a majority of these elements. A majority of people find cannibalism repulsive. It is out of the ordinary behavior for a person ...
( Category:
Sales & Selling
August 2,2019 )
epub |eng | 2014-10-25 | Author:Greg Thain & John Bradley [Thain, Greg & Bradley, John]
The company’s dermatology joint venture with Nestlé was managed independently from these four main groups but benefited from access to the L’Oréal research function (which supports all the divisions). Subsequent ...
( Category:
Industrial Relations
August 2,2019 )
epub |eng | 2014-05-04 | Author:Dr Peter Steidl [Steidl, Peter]
11 Brand Vision and Positioning Strategies So far I have focused primarily on the consumer. While I have explored various strategies a marketer might consider useful in shaping the consumer’s ...
( Category:
Marketing
August 1,2019 )
epub |eng | 2019-06-10 | Author:Anita Nielsen
Once you know what the perceived risks are, you set about shaping the path so that the customer’s stated risks are minimized or mitigated. Show them that you will provide ...
( Category:
Etiquette
July 27,2019 )
epub |eng | 2016-07-19 | Author:Alan Weiss
Figure 9-2 The wisdom pyramid This first appeared in Business Wealth Builders, Phil Symchych and Alan Weiss (BEP, 2015). THE STEPS TO CREATING THOUGHT LEADERSHIP While it may seem that ...
( Category:
Consulting
July 20,2019 )
mobi |eng | 2014-01-31 | Author:Jack D Schwager
Warren Buffett As a hobby, Greenblatt has taught a course in the Columbia Business School for many years. In our interview, Greenblatt related the advice he gave students when they ...
( Category:
Marketing
July 19,2019 )
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